World’s Leading UV-Free Tanning Brands Launch Retail Product Lines

Mystic Tan & Versa Spa Target At-Home Users

VersaSpa® and Mystic Tan®, the world’s leading brands in the sunless tanning industry delivering over 100-million tans worldwide, is launching two retail lines to support the Mystic Tan and VersaSpa brands. Both lines bring innovation and skin care to retail customers, providing additional support to salon services and making it easy for consumers to incorporate self-tanning into their beauty routines.

“The allure of a perfect natural glow is timeless. We are leveraging our deep understanding of the consumer and keen knowledge of skin care and sunless tanning science to create compelling products that will make self-tanning a routine part of the beauty regimen. Each brand has a distinct and compelling identity, personality and product offering that will stimulate an emotional and sensory bond with consumers”, remarks Sunless, Inc. CEO Peter van Niekerk.

Mystic Tan believes the best way to reflect a natural glow is with a bronzer that matches your skin tone. Mystic Tan is the only line of self-tanning products with multiple shades of bronzers to create a perfect natural glow to enhance every skin tone, mood, style, season and event. The product line includes four shades of bronzers in lotion and spray forms, along with fun ‘finishing’ products like Sparx and a Bronzer Stick – which can be myxed and matched to give users the Color of Confidence.

VersaSpa knows that rejuvenated, healthy skin produces the most beautiful tan. VersaSpa has transformed self-tanning by combining advanced skin care technology with the highest quality tanning agents to create multi-function products with a breakthrough blend of green & brown Marine Algae to detoxify, firm and hydrate the skin, which produces a beautiful tan. Marine Algae is the perfect ingredient because it regenerates itself by removing toxins, stimulating collagen to improve skin firmness and nourishing the cells, and it does the same thing in human skin. The line includes a weightless bronzing mist, age-defying facial moisturizer, whipped spa butter, and shimmering luminous legs.

Both brands include a proprietary technology that virtually eliminates the odor commonly associated with sunless products. Products are gluten-free, paraben-free, cruelty-free, won’t clog pores and range in price from $15.00 to $45.00. They can be found in professional salons, beauty retailers and online. Visit and for more information.


Sunless, Inc. is the industry leader in premium UV-free tanning and related beauty products, marketed under the Mystic Tan® and VersaSpa® brands. Products are distributed worldwide in the professional and beauty channels. The company is owned by the private equity firm, The Riverside Company, and operates from Cleveland, OH.

Press Contact:
Kathy Pape
M: 917 515 6165