About Innové
Designed to inspire confidence and beauty for all ages, genders, and body types.
INNOVÉ Beauty & Wellness is a family of synergistic brands united by a shared commitment to innovation, wellness, and personal aesthetics
Formerly Sunless, Inc., now proudly operates as INNOVÉ Beauty & Wellness. Our mission is to redefine the industry by seamlessly fusing beauty, science, and technology. We are committed to delivering groundbreaking, high-end skincare products and services that set new standards in innovation and elegance.
The name INNOVÉ embodies our ethos of beauty made smarter and science made beautiful, while ‘Beauty & Wellness’ unites our diverse offerings under a shared vision. Empowered by our skincare products and beauty tech brands, we deliver a strong, sleek, and adaptable identity that supports our diverse brand architecture. This thoughtful rebrand demonstrates how INNOVÉ Beauty and Wellness is poised to continue to be the leader in full-body skincare and spray solutions with known brands, Mystic, Norvell®, VersaSpa®, and WELLFIT™ as well as lead the future of beauty tech.
Powering over 18 million spray treatments each year across a global network of 7,000+ salons, spas, fitness clubs, and beauty professionals, INNOVÉ Beauty & Wellness is redefining the future of skincare and technology. With industry-leading tanning equipment, spray booths, VersaSpa and Unity, INNOVÉ Beauty & Wellness continues to shape the next generation of beauty experiences.
Where Beauty Meets Science & Technology
Founded in 2000, the company is backed by Castle Harlan and Branford Castle and proudly headquartered in Macedonia, Ohio.
Proof in Numbers
We’re the power behind the best known spray tan brands.
Discover Our Brands
From spray tanning solutions to self-tanners including lotions and sprays, we formulate with high-end premium ingredients to nourish the skin for the most beautiful tan.
VersaSpa® if great for business owners whose customers are not only looking for great color but care about receiving high-end skincare as well.
Mystic Tan® is the way to go for business owners whose customers value the ability to customize their look. It’s all about the fun of making choices and with Mystic Tan, they’re in control!
Norvell® is the perfect solution for business owners looking from reliable and economical equipment from spray tanning systems to backdrops and accessories.
Introducing, WellFit™ skincare solutions, first of its kind, whole body enhancing treatments from the experts of glowing skin.